Google Analytics & Tag Manager

Our Google Analytics & Google Tag Manager add-on provides website owners with a powerful integration to accurately measure website performance and user behaviour. Seamless interfacing with Google Analytics and Google Tag Manager makes it easy to manage advanced tracking options.

Key features:

• Easy integration with Google Analytics 4 and Universal Analytics;
• Full support for Google Tag Manager for flexible tracking settings;
• Automatic event tracking without additional code modifications;
• Support for cookie-free tracking in line with the latest privacy legislation;
• Compatible with Google Consent Mode V2 for correct data collection with consent management (i.c.w. Cookie Module);
• E-commerce tracking for WooCommerce websites;
• Custom data layers for advanced tracking capabilities within Tag Manager.

With the Google Analytics & Google Tag Manager add-on, you gain deep insights into your visitors' behaviour and website performance while complying with privacy laws such as the AVG. This add-on provides the flexibility and power needed to build and optimise effective marketing strategies.