What is image optimisation?
Image optimisation is the process of adjusting images to minimise their file size without reducing visual quality. This is achieved through techniques such as compression, resizing, and removing unnecessary metadata. Images can be compressed into different formats such as JPEG, PNG, and GIF, with each format having specific advantages depending on the usage scenario. By optimising images, the loading time of a website is significantly reduced, resulting in a better user experience and improved website performance, as well as better search engine ranking.
What are the benefits of image optimisation?
- Improved loading times - Large image files can significantly slow down the loading time of a website. Faster load times lead to a better user experience, making visitors stay on the site longer and less likely to drop out.
- Higher search engine ranking - Search engines like Google or Bing use load times as one of the factors for ranking websites. A faster website is rewarded with a higher position in search results, which can lead to more organic traffic.
- Better mobile experience - Since a large proportion of internet users visit websites via mobile devices, it is essential that websites load quickly and efficiently. Optimised images ensure a faster and smoother mobile experience
In short, image optimisation is a crucial aspect of website management, especially for WordPress sites that rely heavily on visual content. It contributes to better performance, higher search engine ranking, and an improved user experience.
The Surver Image Optimizer
Although there are several - often paid - optimisation tools available within the WordPress repository, within cPanel we recommend using the Surver Image Optimizer. This tool optimises at server level all images within your WordPress installation; in one click, completely free of charge. So you also save tens of euros annually on the purchase of external optimisation tools.
